OUR MISSION STATEMENT
To provide superior quality customer service and reliable products to our customers.
To be the market leader in the tyre industry.
Our values show who we are
We develop relationships that make a positive difference in our customer’s lives.
We sell outstanding products and unsurpassed service that together, deliver premium value to our customers.
We uphold our standards of integrity in all our dealings.
We work together, across boundaries, to meet the needs of our customers and to help the company win.
Respect for people
We value our people, encourage their development and reward their performance.
A will to win
We exhibit a strong will to win in the marketplace and in every aspect of our business.
We are personally accountable for delivering on our commitments.